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Revenue

Beta

Meet Peter, your Lead Generation Manager.

Fills the top of your funnel. Draftr Attract finds leads that fit your ideal customer profile, enriches them, and runs the cold outreach that turns them into conversations.

  • New prospects that fit your ICP — no bought lists
  • Cold email sequences that read like a human
  • Only launches when you approve
Start Peter free for 30 days

Added to your one Draftr invoice

Peter, Lead Generation Manager

Fills the top of your funnel

Peter is a full agent, not a feature. A real personality with deep domain expertise as your Lead Generation Manager. Chat to Peter like a colleague, directly or through Alex, and get answers grounded in your company's own knowledge.

What Peter actually does

The work that used to be yours.

A funnel that fills itself

Fresh prospects that fit — found, enriched and ready to contact

No bought lists, no stale data. Peter sources brand-new prospects matching your ideal customer profile, enriches each with contact details, title, company size and industry, and builds lookalike lists from your best customers. Top of funnel stops being the thing you never get round to.

  • ICP-matched prospecting, sourced fresh
  • Full enrichment on every lead
  • Lookalike and competitor-user lists

Cold email, warm reception

Sequences that read like a human wrote them — because one taught it

Multi-step cold email with A/B variants, warmup-managed inboxes so mail lands where it should, and a pre-flight check before anything sends. Nothing launches without your approval — quality control stays with you.

  • Human-quality sequences with A/B testing
  • Deliverability and warmup managed automatically
  • Pre-flight approval on every campaign

Straight to sales

Hot leads land in Sameer's pipeline, not a spreadsheet

Peter tracks opens, clicks, replies and meetings booked — and hands engaged leads directly to your Sales agent with full context. The lead generation and the pipeline share one Company Brain, so nothing falls into the gap between marketing and sales.

  • Engagement tracked through to meetings booked
  • Hot leads handed to Sales automatically
  • One unified inbox for every reply

Under the hood

What makes Peter an agent, not a prompt.

DRAFTR

Powered by the Draftr Company Brain

Peter starts with everything your company already knows.

Your services, tone, policies, clients and approval boundaries live in one shared Company Brain. Peter reads from it on day one and writes back to it as the work gets done, so every lesson is shared with the whole team, instantly.

Explore the Company Brain

Soul file & identity

A written character with standards, tone and judgement, not a blank chatbot.

Knowledge

Reads and writes the shared Company Brain, so context never lives in one head and never leaves when people do.

Short-term memory

Holds the thread of live work: what was said, promised and pending.

Learning

Every correction you make sticks. The agent works more like you each week.

Self-evaluation

Scores its own output and flags anything below standard before you see it.

Tools

Purpose-built tools for the job, not generic AI guessing at your workflow.

Everything included

Every capability, mapped to where you find it.

Prospecting

Prospects that actually fit — no bought lists

Sources brand-new prospects matching your ideal customer profile — no bought lists.

Enrichment

Every lead ready to contact

Enriches every lead with contact details, title, company size and industry.

Lists

Targeted lists, including lookalikes

Builds targeted lists, including lookalikes of your best customers and competitor-user lists.

Sequences

Outbound that doesn't sound like a bot

Writes multi-step cold email sequences with A/B variants that read like a human.

Campaigns

Nothing sends until you approve

Runs campaigns with a pre-flight check — and only launches when you approve.

Deliverability

Email that lands in the inbox

Manages your sending inboxes with warmup and deliverability controls so email lands in the inbox.

Unified Inbox

Reply to every conversation in one place

One unified inbox to reply to every campaign conversation in one place.

Analytics

Hand hot leads straight to sales

Tracks opens, clicks, replies and meetings booked — and hands hot, engaged leads to your Sales agent.

Same brain, same bill

Peter works alongside the rest of the team.

See all fourteen
SteveStart hereCredit Control ManagerSophieRecruitment ManagerAlexPersonal AssistantRachelOffice ManagerClaireHR Manager

Ready?

Put your feet up. Let Steve chase.

Thirty days free, nothing charged until day 31, cancel any time. Connect your ledger and Steve drafts your first chasers before you finish your coffee.

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