Meet Mia · Marketing Manager · Beta
Mia watches your Google Ads, website traffic and YouTube channel every day, checks them against your real invoices, and tells you what to cut, what to scale and what to fix next. Her answers come from the whole business, not one dashboard.
A £42,000 marketing manager for £325 a month.
The problem
Every dashboard says marketing is working. Your bank balance isn't so sure.
Google Ads reports conversions. Analytics reports sessions. YouTube reports views. The agency reports a strong month. None of them can tell you how many of those people ever paid an invoice, because none of them can see your accounts.
So you keep spending on faith, feeling like the only person in the building who is not allowed to know whether it works. You shouldn't have to hire a £42,000 marketing manager just to get a straight answer.
What you were told, a normal month
6- Google AdsConversions up 18%09:12
- AnalyticsSessions down 9%09:14
- YouTube StudioViews up 40%09:20
- XeroThree new customers this month09:31
- The agency deckStrong month across the boardFriday
- YouSo what did we actually get for the £4,200?Still asking
Meet your guide
Hi, I'm Mia. I'll tell you what it actually bought.
I read your Ads, Analytics and YouTube accounts the way an analyst would, then I check them against the invoices Steve keeps. I work alongside your finance, sales and customer teams, so when I say a campaign paid for itself I mean paid, in your ledger. And I never touch your accounts. I recommend; you decide.
- Reads
- Google Ads, GA4, YouTube and your Xero ledger, every day
- Measures
- CAC from real invoices, not platform conversions
- Delivers
- A Monday to-do list, not a Friday report
Ask Mia
- “Which search terms wasted the most money this month?”
- “What's our real cost to acquire a customer, and is it going down?”
- “Ask Steve what we actually invoiced from customers who came in through Google Ads.”
- “Which YouTube videos are driving people to the website?”
- “Build me a board pack for September.”
- “Which landing page is costing us the most in lost conversions?”
What she finds
Ten jobs a good marketing manager does. One hire.
- Google Ads
- Google Analytics 4
- YouTube
- Xero
- Draftr CRM
- Gmail / Outlook
- Draftr website widget
Benefit one
She lowers what it costs to win a customer.
Her number-one job is your customer acquisition cost, measured from your accounts and not from ad-platform vanity metrics.
True CAC from your books
Marketing spend divided by genuinely new customers, defined as a first-ever invoice in Xero. Shown as paid-only and fully loaded.
The benefit: You know the real price of a customer, so every budget decision starts from a number you can defend.
Full unit economics
Lifetime value against CAC, payback period, revenue per account and churn, all in one answer.
The benefit: You can see whether growth is actually profitable, not just whether the line goes up.
Attribution alongside, not instead
Google Ads divided by won deals, clearly labelled as attribution, so you can see where the two views disagree.
The benefit: No more arguing about whose number is right. You see both and understand the gap.
Benefit two
She finds the wasted ad spend.
A Google Ads analyst who never gets bored of the search-terms report.
Wasted-spend hunter
Search terms that cost money and never converted, ranked by how much they wasted, ready to add as negative keywords.
The benefit: Money stops leaking to searches that were never going to buy from you.
Budget pacing and bidding
Flags campaigns burning their daily budget before lunch, and splits impression share lost to budget from share lost to rank.
The benefit: You know whether to add budget, fix the ads or leave well alone, before the month is gone.
Quality Score and reallocation advice
Worst ad groups first with their headlines pulled up, and every campaign labelled increase, consider pausing or efficient to scale.
The benefit: Your next budget move is already written down, with the reason attached.
Anomalies, devices, bad landing pages
Yesterday against your normal, cost and conversions by device, and campaigns paying for traffic that lands on pages which don't convert.
The benefit: A runaway campaign is caught in a day, not at month end.
Benefit three
She reads your website traffic like an analyst.
Full Google Analytics 4 intelligence, in plain English.
The headline numbers, explained
Users, sessions, engagement and conversions against last period, plus where visitors come from and whether paid or organic is really doing the work.
The benefit: You understand your traffic in two minutes, without opening GA4.
Pages that win and pages that leak
Best landing pages by conversion, bounce and exit pages, and the funnel from visitor to engaged session to conversion with the leak named.
The benefit: You fix the one page that is costing you customers instead of guessing.
Patterns you'd never spot
Who is on your site right now, best weekdays, new against returning, devices and countries, with week-on-week anomaly detection.
The benefit: The quiet shifts in behaviour surface before they become a bad quarter.
Benefit four
She tells you which videos actually grow the business.
YouTube analytics that go beyond view counts.
Retention, thumbnails, timing
The exact moment viewers drop off each video, which thumbnails earn the click, and the best day and hour to publish from your own channel's data.
The benefit: Every video you make next is built on what held attention last time.
Subscriber attribution and breakouts
Which videos actually win subscribers, your audience by age, country and discovery route, and a flag when a video runs at twice your normal views.
The benefit: You double down on what's working while it is still working.
YouTube to website
Measures whether your video views actually move website traffic.
The benefit: You learn whether video is a marketing channel or a hobby.
Benefit five
She joins up channels nobody else connects.
Because she sees ads, web, video, CRM and finance at once, she answers the cross-channel questions a single tool can't.
ROI and lead attribution by channel
Won deal value, CAC and ROI for paid search, organic, social, referral, email, outbound, events and YouTube, with lead sources checked against both the CRM and GA4.
The benefit: You finally know which channels earn their budget and which just look busy.
Content gaps and keyword overlap
Popular pages with no video, popular videos with no page, and converting ad keywords you already rank for organically.
The benefit: You stop paying for clicks you would have got for free.
One-call board pack
Traffic, spend, conversions, YouTube, won deals, CAC, ROAS, channel mix and top campaigns in a single monthly summary, exportable to Word or PDF.
The benefit: Board night takes one request, not one weekend.
Benefit seven
She brings you a to-do list, not a report.
Every Monday Mia runs her own performance review and turns it into action.
An honest weekly scorecard
Your KPIs against the targets you set. The numbers are calculated by the system, not written by the AI, and a bad week is never hidden.
The benefit: You trust the scorecard because it cannot flatter you.
Up to three concrete changes a week
Each with what triggered it, the before and after, the expected effect and how she will measure it. Campaign changes, new campaigns with keywords and ads, landing-page copy, tracking fixes and content.
The benefit: Monday morning starts with three decisions instead of forty tabs.
She checks the work and learns your rules
When you mark a change done she verifies it happened and reports the KPI impact two and four weeks later. Tell her never to touch the Brand campaign once and every future proposal respects it. Every accepted or rejected idea goes in the decision log.
The benefit: Nothing is forgotten, nothing is repeated, and the reasoning never gets lost.
Benefits eight to ten
She turns visitors into scored leads, sharpens your brand and works the way you do.
The rest of the job, done the way a good marketing manager would do it.
Scorecard quizzes that qualify leads
Describe your business and Mia drafts an 8 to 12 question scored quiz with bands, results pages and calls to action. Publish it, and every lead arrives in your CRM with their score, every answer and a personalised follow-up drafted in your Gmail or Outlook.
The benefit: Your website starts handing you qualified conversations instead of anonymous visits.
Brand voice and copy on tap
One tone guide every Draftr agent writes in, positioning from a scan of your website, and ad headlines, landing-page copy and campaign ideas grounded in what is actually converting.
The benefit: Everything the business writes sounds like one company, and sells like the pages that already work.
Chat, schedules, decision cards
Ask in plain English. Say "send me a traffic summary every Friday at 4pm" and she sets it up. When there is a choice to make she sets out the options with her recommendation.
The benefit: Marketing fits into how you already work, not the other way round.
Documents and your dashboard
Reports open beside the chat and export to Word or PDF. Drag-and-drop widgets for traffic, Ads, top pages, pipeline, new leads, YouTube and total spend.
The benefit: One screen replaces five logins.
Benefit six · the big differentiator
Mia isn't a marketing tool bolted onto your business. She's a member of your team.
Every other marketing tool sees one dashboard. Mia sits in the same Company Brain as your finance, sales and customer agents, so her answers are checked against the whole business.
- Knows your company profile, business canvas, policies, brand voice and crawled website
- Board-level numbers on demand: turnover vs expected, churn, NRR and GRR, Rule of 40, cash and debtor days
- Searches meeting notes and transcripts for what was agreed about a campaign
- Reads any spreadsheet, PDF, Word document or CSV you drop in
- Researches competitor sites, market news and articles on the web
The plan
Three steps to marketing you can measure.
- 1
Connect in ten minutes
Link Google Ads, GA4, YouTube and Xero with read-only access. Mia starts reading the same afternoon and has your true CAC by the morning.
- 2
Set the KPIs that matter
Tell her the targets, the rules ("never touch Brand") and who the weekly scorecard goes to. She builds the dashboard around them.
- 3
Take Monday's three decisions
Every week she arrives with a scorecard and up to three changes. Accept, reject or adjust. She checks the work and reports the impact.
What's at stake
Two ways next month's budget could go.
| Without Mia | With Mia |
|---|---|
| Four dashboards, four versions of the truth, and a Friday deck that says "strong month". | One number for what a customer costs, calculated from your invoices, and both views when sources disagree. |
| Search terms quietly wasting budget for months because nobody reads the report. | Waste ranked by pounds lost and ready to add as negative keywords, every week. |
| A runaway campaign found at month end, after the budget is gone. | Yesterday compared with your normal, so anomalies are caught in a day. |
| Videos judged on views. Pages judged on gut feel. | Retention, subscriber attribution and the exact page leaking conversions, named. |
| A report that lands in your inbox and changes nothing. | A to-do list of three changes, then proof two and four weeks later that they worked. |
| A £42,000 marketing manager you can't justify yet. | Mia for £325 a month, on your one Draftr invoice. |
Mia replaces the marketing manager most small businesses can't afford, and the straight answer every founder has been asking for.
Read-only on your accounts
She never changes your Google Ads, Analytics or YouTube. She recommends; you decide.
Drafts, never sends
Everything she writes waits for your approval.
No invented numbers
If a figure is missing she says so. When two sources disagree she quotes both.
Your data stays yours
Strictly isolated to your organisation.
Stop guessing which campaign works. Mia already knows.
Tell us where you advertise and what you sell. We'll show you Mia reading your numbers and writing Monday's to-do list.