Founding Customer Programme
We're opening Draftr to thirty founding customers — ten per product — who'll help us validate, refine, and certify the platform against real-world service businesses. Three months free at signup, 30% off public pricing for as long as you're a customer. Real engineering support. Direct line to the founder. A genuine invitation, not a discount.
Three months free · 30% off for life · Founder-led setup · Limited to thirty customers
Apply through the Free Revenue AuditWe screen every applicant personally. Genuine fit matters more than speed.
What You Get
The founding programme isn't a discount we'll regret giving you. It's a deliberate trade: we get ten customers per product who help us validate Draftr at scale; you get a meaningfully better deal than anyone who joins after general availability, plus the kind of attention we won't be able to give once we're serving hundreds of customers.
Your first three months on Draftr are at no cost. After that, you pay 30% less than the public price for whatever tier your business is in — for as long as you're a customer. Even if we raise public prices in future, your founding rate stays locked in.
Our engineering team handles the integration with your accounting system, CRM, calendars, and email. We configure the rules, run the first audit, and tune the setup against your actual data. You don't write a Zapier flow. You don't read a documentation page. We do it.
During the founding period, you have direct email access to Darryl Mattocks (Draftr's founder). Questions, frustrations, feature requests — they go straight to the person making the product decisions. Once we're past the founding cohort, that channel will exist but won't be the same level of access.
If Draftr works for you and you're willing, we'd love to be able to point future prospects in your direction — for a case study, a quote, a quick reference call. This isn't a requirement. It's an opt-in, and we'll only ask if you're getting real value from the product.
Why We're Doing This
Draftr's three products have been built around what we learned running Enistic — the founder's energy and carbon consultancy. They work. But "they work for one business" isn't the same as "they work across thirty businesses with different sizes, systems, and shapes of pain." That's what the founding programme exists to prove.
Two specific things we need from the cohort:
For Draftr AR: Ten Xero-using customers, operating in production, before we can apply for Xero App Marketplace certification. Without certification, every new Xero customer hits an "unverified app" warning that kills conversion. The founding cohort gets us to the certification threshold.
For Recruit and Assist: Ten real businesses each, going through real hiring cycles and real operational rhythms, so we can tune the products against patterns we can't simulate. The founding cohort is how Draftr becomes properly good for the next thousand customers — not just the first ten.
In exchange for being early, you get the deal we've described. Once the cohort is full, the programme closes and Draftr opens to general availability at standard pricing.
Capacity
Draftr AR
10 places · Xero users only
AR founding places are reserved for businesses currently using Xero as their accounting system. We need ten production-environment Xero customers to apply for App Marketplace certification.
Draftr Recruit
10 places · any ATS or none
Recruit founding places are open to businesses with any current setup — existing ATS, no ATS, or anything in between. We just need real businesses going through real hiring cycles.
Draftr Assist
10 places · 30-150 staff
Assist founding places are for businesses in the 30–150 staff range — the size where administrative drag is real but a full ops team isn't yet affordable.
Places are filled as we accept applicants — typically two to four per week during the open phase. We update this page when each module fills. If a place isn't available when you apply, we'll tell you honestly and offer to add you to a priority list for general availability.
Who We're Looking For
The founding programme isn't a first-come-first-served queue. We screen every applicant personally because the wrong founding customer is worse than no founding customer — for them and for us. Here's what we look for.
Service business, 30-150 staff
Agencies, consultancies, accountancy firms, professional services firms. The size where coordination is genuinely complex but not yet bureaucratic.
Annual revenue between £3m and £40m
The pricing tiers we have are calibrated for this band. Below £3m, Draftr probably isn't the right fit yet. Above £40m, you should be talking to us about Enterprise.
Founder or MD still actively involved
The decisions Draftr needs to be informed by — about voice, about priorities, about edge cases — come from the founder. If the founder isn't engaged, the founding cohort experience won't be useful.
Willing to give honest feedback for 12 weeks
We want to hear what doesn't work, not just what does. The founding period includes light-touch feedback conversations — typically 15 minutes a week, sometimes a written note. If you don't want that overhead, you're better off waiting for general availability.
The right accounting system (for AR specifically)
Draftr AR founding places require Xero. We hope to support QuickBooks and Sage quickly after certification but can't accept founding customers on those systems yet. Recruit and Assist have no such requirement.
What We Ask For In Return
The founding deal isn't free. The price is your willingness to engage. Specifically, we ask for three things.
Real usage
We need you to actually use Draftr — not subscribe and forget. For AR that means connecting it to your live accounting data. For Recruit, running at least one hire through it during the founding period. For Assist, integrating it into your weekly rhythm. Subscriptions that sit unused don't help either of us.
15 minutes a week of feedback
Either a written note or a 15-minute call, weekly. What's working, what isn't, what surprised you, what you wish was different. We treat this as the most valuable thing you give us — more valuable than the subscription fee itself.
Decision at 12 weeks
At the end of the 12-week founding period, you make a clear choice: continue at the founding price (30% off public, locked in for life), continue at the full public price (rare — only if you think 30% off undersells what you got), or cancel cleanly. We won't auto-charge you into a subscription you didn't choose.
What The 12 Weeks Look Like
Phase 1
You apply through the Free Revenue Audit form. We respond within 24 hours. If the fit looks right, we book a 30-minute audit call where we walk through your business and identify where Draftr would make the biggest difference. By the end of this phase, both sides know whether the founding cohort is a good match.
Phase 2
If we're a fit, we begin setup. Our engineering team integrates Draftr with your accounting, CRM, calendars, and email systems. We configure the rules, run the first audit on your live data, and walk you through what we built. Typically 1–2 weeks from agreement to live.
Phase 3
Draftr runs in your business. You use it. We talk weekly — fifteen minutes, sometimes longer if something interesting comes up. We make changes based on what you tell us. Things go on the roadmap. Things get fixed. The product gets meaningfully better because you're using it.
Phase 4
At the 12-week mark, you decide: continue at founding price (30% off for life), continue at public price, or cancel. We won't auto-renew you into anything. If you continue, the founding price stays locked in. If you cancel, we'd love to know why — but you owe us nothing.
Questions We Get A Lot
Ready To Apply?
There's no separate founding-cohort application form. The Free Revenue Audit is the doorway — you fill out the audit form, we review it, and if it looks like a founding-cohort fit we'll tell you on the call. The audit is genuinely useful whether or not the founding offer applies to you.
Book your free audit30-minute call · We respond within 24 hours · Limited places remaining